3 Creative Directions • 600-650 guests

OCBC CNY 2026

Three distinct creative directions for an unforgettable Chinese New Year celebration. Choose the experience that best aligns with your brand vision and client expectations.

Primary Objective Client Relationship Strengthening

Secondary Objective Brand Prestige & Differentiation

Compare All Directions Prompt Library

Three Visions

Creative Directions

Each direction offers a unique approach to celebrating CNY 2026. Explore the concepts, signature moments, and experience architectures.

Direction 1 premium

Golden Prosperity Pathway

"Every Step Together, A Blessing Forward"

Imagine stepping from Jakarta's modern skyline into an intimate Indonesian-Chinese ancestral home during CNY eve — but elevated to museum-grade artist...

Emotional Promise Intimate family warmth, cultural heritage, personal recognition

Complexity High

Budget Range Premium tier ($400K-$600K estimated)

Best for: Traditional clients who value cultural authenticity and pers... Explore

Direction 2 premium

Lantern Symphony

"Light the Way. Together."

Lantern Symphony transforms the event space into a luminous orchestration of light, shadow, and collective emotion. The visual universe blends warm go...

Emotional Promise Collective achievement, unity, wonder, tech-enabled magic

Complexity Very High (Tech-Heavy)

Budget Range High tier ($600K-$900K estimated)

Best for: Modern clients who appreciate technology, spectacle, and col... Explore

Direction 3 ultra-premium

Silk Road Soirée

"Journey Beyond Fortune."

Silk Road Soirée reimagines Chinese New Year as an ultra-luxury, personalized voyage through contemporary Asian opulence. The visual universe blends d...

Emotional Promise Exclusivity, aspiration, personalized recognition, cultural sophistication

Complexity Very High (Operational)

Budget Range Ultra-premium tier ($700K-$1M estimated)

Best for: UHNW clients who expect tiered exclusivity, personalized lux... Explore

At a Glance

Quick Comparison

Dimension	Direction 1	Direction 2	Direction 3
Emotional Promise	Intimate family warmth	Collective wonder	Exclusive sophistication
Signature Moment	5-Station Artisan Journey	Symphony Ignition	Tiered Fortune + Lantern Ascension
Tech Dependency	Low (artisan-focused)	Very High (projection, app)	Medium (RFID, projections)
Personalization Level	High (each guest creates)	Medium (digital customization)	Very High (tier-based)
Operational Complexity	High (10 artisans)	Very High (tech crew)	Very High (4 tier tracks)
Cultural Authenticity	Highest (Indonesian-Chinese)	Modern interpretation	Contemporary luxury

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Need Help Deciding?

Direction Finder

Answer a few quick questions to find the direction that best matches your event goals and client profile.

Traditional & Intimate

If your clients value cultural authenticity and personalized artisan experiences...

Choose Direction 1 →

Tech-Forward & Collective

If your audience appreciates spectacle, technology, and participatory experiences...

Choose Direction 2 →

Ultra-Luxury & Tiered

If your UHNW clients expect exclusivity, personalization, and contemporary sophistication...

Choose Direction 3 →